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WHY RUH?

  • Artisan Craftsmanship

    Each suit is executed by our skilled artisans from Jaipur, using block‑printing techniques that take over 4 days for a fully stitched product.

  • Limited Editions

    We produce just 15–20 units per design —no mass‑manufacture, no restocks — so you’ll rarely see your outfit on someone else.

  • Fabric First

    We start with soft, skin-loving cotton — because your clothes should feel as good as they look.

  • Made for UAE Summers

    Our pieces breathe easy, layer well, and work for WFH, errands, or evening chai.

  • Affordable & Honest

    Transparent pricing with no hidden fees—so you know what you pay for.

  • Built to Last

    Every garment passes our 5‑point QC to survive 50+ washes without fading.

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