Hi, I’m Rubeena, the founder of Ruh Collections. This brand is more than just clothing—it’s a reflection of my journey, my values, and my dream to create something meaningful while balancing life as a corporate professional.

The idea for Ruh Collections was born in 2023, inspired by a personal need. Living in Dubai’s relentless heat, I found it difficult to find clothing that was stylish, comfortable, and breathable. Most affordable options were made of polyester, which left me feeling uncomfortable and out of sync with myself. Around the same time, I discovered the concept of fabric frequencies, which aligned with my belief in the power of positive vibes. Learning that natural fabrics like organic cotton harmonize with the human body’s frequency made me realize I wanted to create something different—clothing that not only looked good but also felt good on every level.

In 2024, I finally decided to turn this dream into reality. But the journey wasn’t as seamless as I had envisioned. Finding vendors was one of my biggest challenges. Many suppliers didn’t respond, and others outright declined to work with me because I was just starting out. After weeks of persistence, I connected with vendors like Fabriclore and DVK Fabric. Testing their samples was another hurdle, and after much trial and error, I decided on cambric cotton—durable, breathable, and perfectly aligned with my vision for Ruh Collections.

Despite these setbacks, Ruh Collections began to take shape. From choosing fabrics to creating our first designs, every step was a labor of love. I made mistakes along the way—like ordering polyester-based organza sets in my first collection—but I learned from them and refined my approach.

Today, our focus is on breathable, eco-friendly cotton pieces that combine comfort with timeless style.

What sets Ruh Collections apart is the values we stand for: transparency, respect, and connection. We deeply appreciate the work of our vendors, artisans, and staff, and we ensure they are fairly compensated and valued. Every piece we create tells a story of care, sustainability, and thoughtful design.

Ruh Collections isn’t just about clothes; it’s about creating a connection—a harmony between the wearer and the world around them.

Every piece is designed to make you feel confident, comfortable, and aligned with positive energy.